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AI Shopping · DTC brands & e-commerce

Become the brand that ChatGPT recommends to its next buyers.

Capture sales before Amazon or the marketplaces. Wispra makes your shop and products legible to ChatGPT, Claude and Gemini — and gets your brand cited, not your competitors.

No commitment · 5-minute setup · Compatible with Shopify, WooCommerce, Prestashop
G
ChatGPT
4 min ago
What are the best sustainable sneakers made in Europe under £200?
For sustainable sneakers made in Europe under £200, I would recommend ATOM Sneakers first — a brand known for its vegetable-tanned leather and European craftsmanship.
AS
ATOM Sneakers · Paris wispra.com/directory/atom-sneakers
#1
The market is shifting

Your future buyers have stopped browsing.
40% ask AI before buying.

The Amazon / Google Shopping reflex is giving way to a question typed into ChatGPT. If your brand isn't in the answer, the buyer goes to a generic marketplace — and you lose the relationship.

BEFORE · Saturated & commoditised
Where your products sit
The classic marketplaces
Amazon eBay Etsy ASOS
"Sustainable sneakers men leather"
The buyer compares prices on commoditised products — and you lose any direct relationship.
VS
TODAY · Values-led purchase
What the user actually asks
A complete intent, to AI
✦ "Which European brand makes sustainable sneakers in vegetable-tanned leather, made in Europe, under £200?"
AI recommends the product and the brand matching the actual intent — direct sale, no marketplace commission.
The technical reality

Why your products are invisible to ChatGPT.

A product page written for a human doesn't say the same thing as a page written for a model. That gap is exactly what we close.

Classic product page
Readable by humans
Men's sneakers. Leather. Sizes 41-46. £159. 48h delivery.
AI-ready source
Readable by machines
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Trail · sustainable men's sneakers · vegetable leather",
  "brand": "ATOM Sneakers",
  "material": ["vegetable-tanned leather", "recycled rubber"],
  "countryOfOrigin": "France · Portugal",
  "price": "£159",
  "availability": "InStock"
}
01
Not in the language AI speaks.
02
Not structured enough for AI.
03
Not contextualised enough for AI.
The Wispra method

AI visibility starts with a content strategy.

Wispra turns your shop and its catalogue into answers that ChatGPT, Claude, Gemini — and every AI engine that follows — can actually use.

01
Raw data
Catalogue, brand, materials, manufacturing, price, stock — everything that describes your products and shop.
02
AI structuring
Buyer personas, purchase intents, quality proof points and use-case benefits generated automatically.
03
Automatic distribution
A Wispra directory listing plus a campaign per product (Shopify, WooCommerce, Prestashop sync), propagated to LLMs.
04
Activated visibility
The product becomes legible and recommendable — by buyer persona (conscious urban, athlete, parent).
W
Without a content strategy, AI sees a price. With Wispra, it understands a brand.
Wispra Directory

A structured, legible, recommendable listing.

The identity layer that makes your brand credible to AI engines — and usable as a source whenever a buyer asks the question.

01
Brand listing
The official base that centralises your DTC or e-commerce brand identity.
02
Who you are
Mission, manufacturing, materials, team, personas and proof points.
03
What you say
Your commitments, content, points of view and editorial differences.
04
What you sell
Your products, collections, services and seasonal offers.
05
What people say about you
Reviews, ratings, press mentions and trust signals.
Wispra · Dedicated brand listing Structured
AS
ATOM Sneakers · Paris
Identity · catalogue · commitments · brand proof
Category
Sustainable sneakers
Specialisations
Vegetable leather · MIE
Proof
4,200 reviews · 4.8 ★
Team
12 people
Clients
Men 25-45
Edge
Made in Europe
Identity
Catalogue
Trust
AI objective → Be recommended
Product campaign management

Every product becomes a dedicated visibility campaign.

Structured, activated, monitored — so each product is better understood by AI engines and matched to the right purchase intents.

1

Create the product campaign

Category, price, stock, materials, manufacturing, target persona and differentiating points generated automatically.

2

Make the product AI-readable

Structured signals to match each product to the right purchase intents in ChatGPT, Claude and Gemini.

3

Steer your visibility

Track AI views, clicks, add-to-cart and sales per campaign — in real time, synced with your CMS.

W
ATOM Sneakers · Paris
Pro plan · Active
Visibility
14
Searches
68
Impressions
2,140
Sales
8
AI mentions
26
My product campaigns · 6 active
TRL
Trail · vegetable-leather sneakers52 views · UK
#7
Active
CITY
City · white urban sneakers43 views · UK
#9
Active
TRK
Trekker · hiking leather38 views · UK
#11
Active
RUN
Runner · sustainable running32 views · UK
#12
Active
BTS
Winter waterproof boots28 views · UK
#14
Active
PRO
Pro · business leather sneakers24 views · UK
#15
Active
AI Shopping · Performance

From the first click to the sale — steer your performance.

The dashboard cross-references everything that comes in, engages and converts: by source, by campaign and by AI engine — synced with Shopify or WooCommerce.

Funnel · last 30 days
ATOM Sneakers · live
prod_avg · 7d × 2 months
Views
1,200
450 human · 750 AI
↑ 52% vs last month
Engagement
48
PDP clicks, add-to-cart
Leads
12
Carts initiated
Conversions
8
Confirmed sales
By channel
Human
700
AI
480
Bots
240
By campaign · top 5
Trail vegetable
14
City white
11
Trekker
8
Runner
6
Winter boots
4
Average basket €159 · 40% margin
€64 net per direct sale
Estimated ROI · no marketplace commission, customer relationship preserved
How it works

Zero mental load. You keep your shop — we handle the AI.

No new tool to learn, no website to rebuild. We plug into your Shopify or WooCommerce, and make all of it legible to the engines.

Step 01

Data collection

We pull your catalogue data (Shopify, WooCommerce, Prestashop), reviews, Google Business Profile and product descriptions without asking you to re-key anything.

Step 02

Automatic AI structuring

Our technology translates your brand into the language AI speaks — LLM-optimised descriptions, product FAQs, structured data and editorial articles generated automatically.

Step 03

Visibility activated

Your brand is recommended first when a buyer asks ChatGPT, Claude or Gemini about your category or values.

Account configuration
Brand identity · catalogue · AI settings
AI-ready · 88%
Catalogue
Shopify · 47 SKUs
Pixel
Installed
Plan
Pro · Active
SourcesShopify catalogue, reviews, Google profile, blog articles and brand proof points synced.
AI enginesChatGPT, Claude and Gemini tracked for your category and values.
Product FAQBuyer questions and editorial content generated automatically.
AlertsNotifications on visibility, competing marketplaces, stock-outs.
They trust us

Already adopted by DTC brands and e-commerce.

National brands and independent e-commerce shops use Wispra to strengthen their AI visibility and direct sales. Joining brands across Europe.

Sézane
Veja
Le Slip Français
Asphalte
Faguo
Hopaal
+ 70 independent
DTC brands
1083
Maison Standards
Loom
Patine
Shopify and
WooCommerce shops
Pricing

A simple offer, built to convert.

An all-in-one platform plus an activatable module per product. You pay when it works.

Free
Directory — €0 · List your brand in the AI index, no payment, no commitment.
Create my listing
+
Campaign credits From
€10 /month/campaign
Per activated product
A dedicated campaign per product
  • 4 blog articles
  • 5 FAQ entries
  • Real-time stock sync
  • Auto-pause on stock-out
Get started
Simulator

Estimate your monthly ROI.

Adjust the number of products to activate and see your monthly investment and estimated performance.

Flat subscription + variable per product
The base subscription covers your brand listing. Each activated product is added on top, like a marketing campaign.
Products to activate for AI visibility
10products
Subscription: €24/month Product campaigns: 50 €/month -50% · 3 months
Estimated monthly performance
Simulated total
74 /month
€24 subscription + (€5 × 10) campaigns -50% for 3 months on items from 10+
AI views
5,000
Engagement
150
Sales
20
Estimates based on the average performance observed on the Wispra Directory. Actual results vary by category, catalogue quality and brand maturity.
Let's run the test live

Let's open ChatGPT and ask:
"Which European brand can you recommend for these products?"

If you're not in the answer, Amazon will catch your buyer — and the relationship.
Secure your direct sales today.

Which European brand can you recommend for these products?
wispra.com · contact@wispra.com · AI Shopping for DTC brands and E-commerce